Mission and Vision

The Virginia Breastfeeding Coalition is a 501C3 nonprofit and forum open to all to develop and implement effective breastfeeding promotion and support strategies.

Our Mission Is:

  • To improve infant and family health by making breastfeeding the cultural norm
  • To create a supportive public environment
  • To improve the rates of breastfeeding initiation and duration in Virginia to meet the National Healthy People 2020 Breastfeeding Objective of:
    • 81.9% of women breastfeeding at hospital discharge
    • 60.6 % breastfeeding their infants at 6 months and
    • 34.1 % breastfeeding their infants at 1 year of age.

Our Goals for Virginia:

  • To increase public awareness of breastfeeding support networks
  • To advance the “breastfeeding friendly” model of health care delivery and offer professional education to health care providers
  • To increase positive breastfeeding messages in the media and commercial sector
  • To protect the rights and needs of breastfeeding families and to promote breastfeeding as a way to decrease health care costs